Ink Express Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy & Cookie Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, place an order or contact us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK privacy legislation.

Nothing in this policy affects your statutory rights.

Who We Are

Ink Express Ltd is the data controller responsible for your personal information.

Ink Express Ltd
Unit 20
Fallings Park Industrial Estate
Wolverhampton
WV10 9QB

Email: info@inkexpress.co.uk

If you have any questions regarding this Privacy Policy or how we use your personal information, please contact us using the details above.

What Information We Collect

Depending on how you use our website, we may collect the following information:

Information You Provide

When you place an order, register an account or contact us, we may collect:

• Full name
• Business name (where applicable)
• Billing address
• Delivery address
• Email address
• Telephone number
• Order history
• Product enquiries
• Technical support enquiries
• Reviews and feedback you provide

Payment Information

Payments made through our website are processed securely by our third-party payment providers.

Ink Express Ltd does not store or have access to your full payment card details.

We may retain limited payment references supplied by our payment providers to assist with refunds, repeat purchases and fraud prevention.

Information We Collect Automatically

When you visit our website we may automatically collect certain technical information including:

• IP address
• Browser type
• Device type
• Operating system
• Website pages visited
• Time spent on pages
• Products viewed
• Referring websites
• Purchase history
• Website performance information

This information helps us improve our website, diagnose technical issues and provide a better customer experience.

How We Use Your Personal Information

We use your personal information to:

• Process and fulfil your orders.
• Deliver products to you.
• Manage your customer account.
• Provide technical support.
• Respond to enquiries.
• Process refunds.
• Detect and prevent fraud.
• Improve our website and customer service.
• Meet our legal and regulatory obligations.
• Contact you regarding your orders.
• Request product reviews or service feedback.
• Send marketing communications where you have chosen to receive them.

Lawful Basis for Processing

Under UK GDPR, we process your personal information using one or more of the following lawful bases:

Contract

Where processing is necessary to fulfil your order or provide the products or services you have requested.

Examples include:

• Processing orders.
• Delivering goods.
• Processing refunds.
• Providing technical support.

Legal Obligation

Where we must comply with legal or regulatory requirements.

Examples include:

• Accounting records.
• Tax obligations.
• Fraud prevention.
• Product safety obligations.

Legitimate Interests

Where processing is necessary for our legitimate business interests and does not override your privacy rights.

Examples include:

• Improving our website.
• Preventing fraud.
• Customer service.
• Technical support.
• Website security.
• Business administration.

Consent

Where you have given us permission.

Examples include:

• Email newsletters.
• Promotional offers.
• Marketing emails.
• Certain advertising cookies.

You may withdraw your consent at any time.

Marketing Communications

If you choose to receive marketing from Ink Express Ltd, we may occasionally send you information about:

• New products
• Special offers
• Promotions
• Industry news
• Product launches
• Company updates

You can unsubscribe at any time by:

• Clicking the “Unsubscribe” link contained in our marketing emails.
• Updating your account preferences (where available).
• Contacting us directly.

We will never sell your personal information to third parties for marketing purposes.

Customer Accounts

Creating an account on our website is optional.

If you choose to create an account, we will securely store your account information to allow you to:

• View previous orders.
• Track current orders.
• Save delivery details.
• Complete future purchases more quickly.
• Manage your account preferences.

You are responsible for keeping your login details secure.

Technical Support

Ink Express Ltd supplies specialist printing equipment and consumables.

If you contact our Technical Support team, we may keep records of:

• Technical enquiries.
• Printer models.
• Ink systems.
• ICC profile information.
• Photographs supplied.
• Test prints.
• Email correspondence.

This information allows us to diagnose issues and provide ongoing support.

Who We Share Your Information With

We only share your information where necessary to operate our business.

This may include:

• Payment providers.
• Courier and delivery companies.
• Website hosting providers.
• IT service providers.
• Email marketing providers.
• Website analytics providers.
• Professional advisers where required.
• Law enforcement or regulatory authorities where legally required.

All third-party providers are expected to process personal information securely and in accordance with applicable data protection laws.

We never sell your personal information to third parties.

Cookies Policy

What Are Cookies?

Cookies are small text files that are stored on your computer, tablet or mobile device when you visit our website.

They allow our website to recognise your device and remember certain information about your visit, helping to improve your browsing experience and the services we provide.

Cookies do not normally identify you personally, although some cookies may be linked with other information we hold about you.

How We Use Cookies

Ink Express Ltd uses cookies to:

• Enable essential website functionality.
• Remember items in your shopping basket.
• Remember your preferences.
• Improve website performance.
• Analyse how visitors use our website.
• Detect security issues and prevent fraud.
• Measure the effectiveness of advertising campaigns.
• Display relevant advertisements on other websites.
• Improve customer experience.

Some cookies are essential for our website to operate correctly, while others help us understand how visitors use our website or allow us to provide personalised advertising.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot normally be disabled.

They enable functions such as:

• Shopping basket functionality.
• Secure checkout.
• User login.
• Fraud prevention.
• Website security.
• Load balancing.

Without these cookies, certain areas of the website may not function correctly.

Functional Cookies

Functional cookies remember your preferences to improve your browsing experience.

Examples include:

• Remembering your preferred language.
• Remembering account preferences.
• Remembering recently viewed products.
• Saving shopping basket contents between visits.

Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website.

Information collected may include:

• Pages visited.
• Time spent on pages.
• Navigation paths.
• Device type.
• Browser type.
• General geographic location.
• Website performance.

We use this information to improve:

• Website speed.
• Product pages.
• Navigation.
• Customer experience.
• Overall website performance.

Where required by law, these cookies will only be placed after you have provided your consent.

Advertising & Marketing Cookies

With your permission, advertising cookies help us display products and offers that may be relevant to you.

These cookies may be used to:

• Measure advertising performance.
• Limit how often advertisements are displayed.
• Show personalised advertisements.
• Display products you have previously viewed.
• Measure conversions from advertising campaigns.

Advertising cookies may be placed by trusted third-party providers.

If you decline advertising cookies, you will still see advertisements, but they may be less relevant to your interests.

Third-Party Cookies

Our website may use trusted third-party services that place cookies on your device.

These may include services such as:

• Google Analytics
• Google Ads
• Google Shopping
• Google Tag Manager
• Meta (Facebook and Instagram)
• PayPal
• Stripe
• Klarna (where available)
• YouTube (embedded videos)
• Mailchimp (where applicable)

These providers may collect information in accordance with their own privacy policies.

Ink Express Ltd does not control third-party cookies once they have been placed.

Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics helps us measure information such as:

• Visitor numbers.
• Popular pages.
• Traffic sources.
• User journeys.
• Website performance.

Where legally required, Google Analytics cookies are only activated after you have provided consent through our cookie banner.

Google Advertising

We may use Google Ads and Google Shopping to advertise our products.

These services may use cookies to:

• Measure advertising effectiveness.
• Show advertisements based on previous visits to our website.
• Display products you have viewed.
• Improve advertising performance.

Meta (Facebook & Instagram)

We may use Meta technologies, including the Meta Pixel, to help measure advertising performance and show relevant advertisements on Facebook and Instagram.

This may include showing advertisements based on products viewed on our website.

These cookies are only used where you have provided the appropriate consent.

Email Marketing

If you subscribe to our mailing list, we may use an email marketing provider to send newsletters, promotions and product updates.

Marketing emails may include anonymous tracking technologies that allow us to measure:

• Email opens.
• Link clicks.
• Overall campaign performance.

You can unsubscribe from marketing communications at any time using the link provided in every marketing email.

Managing Your Cookie Preferences

When you first visit our website, you will be asked to choose your cookie preferences.

You can:

• Accept all cookies.
• Reject non-essential cookies.
• Choose which categories of cookies you wish to allow.

You may change your cookie preferences at any time using our cookie settings (where available).

Browser Settings

Most internet browsers allow you to:

• View stored cookies.
• Delete cookies.
• Block cookies.
• Receive notifications before cookies are stored.

Please note that disabling certain cookies may affect the functionality of our website, including shopping basket features, account login and online checkout.

Do Not Track

Some browsers include a “Do Not Track” setting.

As there is currently no universal standard for responding to these signals, our website may not respond to all Do Not Track requests.

You can continue to manage your cookie preferences through your browser settings and our cookie consent tools.

Changes to Our Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology or our business practices.

Any updates will be published on this page, and the revised policy will take effect immediately upon publication.

Data Retention

Ink Express Ltd will only retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting and regulatory requirements.

Typical retention periods include:

When information is no longer required, it will be securely deleted or anonymised where appropriate.

Keeping Your Information Secure

We take the security of your personal information seriously.

We use appropriate technical and organisational measures designed to protect your information from:

• Unauthorised access
• Accidental loss
• Misuse
• Alteration
• Disclosure
• Destruction

These measures may include:

• Secure website encryption (SSL/TLS)
• Password-protected systems
• Restricted staff access
• Secure payment processing through trusted providers
• Regular software and security updates
• Secure data backups where appropriate

Although we take reasonable steps to protect your information, no method of transmitting data over the internet or storing data electronically can be guaranteed to be completely secure.

International Transfers

Some of the third-party providers we use to operate our business may process personal information outside the United Kingdom.

Where this happens, we will ensure that appropriate safeguards are in place to protect your personal information in accordance with UK data protection legislation.

These safeguards may include:

• UK International Data Transfer Agreements (IDTA)
• International Data Transfer Addendum
• UK adequacy regulations
• Other legally recognised transfer mechanisms

Your Rights

Under UK data protection law, you have several rights regarding your personal information.

These include the right to:

• Be informed about how your personal information is used.
• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information where applicable.
• Request restriction of processing in certain circumstances.
• Object to certain types of processing, including direct marketing.
• Withdraw consent where processing is based on your consent.
• Request the transfer of your personal information to another organisation where applicable.

Some of these rights may be subject to legal exceptions.

We will respond to valid requests within the timescales required by UK data protection law.

Marketing Preferences

You are free to change your marketing preferences at any time.

You can do this by:

• Clicking the “Unsubscribe” link contained in any marketing email.
• Updating your account preferences (where available).
• Contacting us directly.

Opting out of marketing communications will not affect important service communications relating to your orders, deliveries or customer account.

Children’s Privacy

Our website and products are intended for adults.

We do not knowingly collect personal information from children under the age of 13.

If we become aware that personal information has been provided by a child without appropriate consent where required, we will take reasonable steps to delete that information.

Links to Other Websites

Our website may contain links to third-party websites.

Once you leave the Ink Express Ltd website, we are not responsible for the privacy practices or content of external websites.

We recommend reading the privacy policy of any website you visit.

Changes to This Privacy Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in legislation, technology, our services or business practices.

The latest version will always be published on our website.

We encourage customers to review this page periodically to stay informed about how we protect their personal information.

Contact Us

If you have any questions about this Privacy & Cookie Policy or how your personal information is handled, please contact us.

Ink Express Ltd
Unit 20
Fallings Park Industrial Estate
Wolverhampton
WV10 9QB

Email: info@inkexpress.co.uk

Your Right to Complain

If you are unhappy with the way we have handled your personal information, we would appreciate the opportunity to resolve your concerns first.

Please contact us using the details above and we will do our best to resolve your complaint promptly.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection matters.